Training workshop on
“Information in emergency and Awareness Raising”
Landmark Hotel and Conference Centre
Amman (Jordan)
5-8 July 2010

Workshop Report

Description of the event

Agenda 

Press release
Press release (Arabic)

Press review of the event

List of participants

Presentations made: click on the title of the presentation to download it

SESSION 1: INFORMATION IN EMERGENCY

Monday, 5 July 2010

Morning session

Opening session

Welcome speech, Mr. Nayef Al Kadi, Deputy Prime Minister/Minister of Interior, Jordan (Arabic only)
Presentation of the PPRD South objectives Mr. Pierluigi Soddu, PPRD South Executive Director

Workshop session introduction and presentations
Mr. Michel Sailhan, Agence France-Presse (AFP) Bureau chief in Turkey 
Mrs. Barbara Altomonte, Head of Communications, Civil Protection Department, Italy
Mr. Mohamed Amokrane Medjekane, Deputy Director of Statistics and Information, General Directorate of Civil Protection, Algeria

What is news? Mr. Michel Sailhan

Evolution of media in our globalised world, Mr. Michel Sailhan

Communication vs. Information? Mrs. Barbara Altomonte

Group exercise No. 1: the “inverted pyramid”, Mrs. Barbara Altomonte, Mr. Michel Sailhan and Mr. Mohamed Amokrane Medjekane

Group exercise discussion, Mr. Michel Sailhan

Afternoon session

What is a crisis and what are the goals in a crisis? Mr. Michel Sailhan

The role of an institutional website in times of peace and emergency, Mrs. Barbara Altomonte

Group exercise No. 2: writing an institutional crisis communication,  Mrs. Barbara Altomonte, Mr. Michel Sailhan and Mr. Mohamed Amokrane Medjekane

Group exercise discussion, Mrs. Barbara Altomonte, Mr. Michel Sailhan and Mr. Mohamed Amokrane Medjekane

Tuesday, 6 July 2010

Morning session

Case study: crisis communications in Italy - L’Aquila earthquake, Mrs. Barbara Altomonte

Case studies from the PPRD South Partner Countries: Algeria, Mr. Mohamed Amokrane Medjekane

Interviews with media and group exercise No. 3: how to deal with video, telephone or direct interviews, Mrs. Barbara Altomonte, Mr. Michel Sailhan and Mr. Mohamed Amokrane Medjekane

Group exercise discussion, Mr. Michel Sailhan

Afternoon session

Introducing group exercises No. 4 and 5, Mrs. Barbara Altomonte, Mr. Michel Sailhan and Mr. Mohamed Amokrane Medjekane           

Group exercise No. 4: organizing a press conference for the media, Mrs. Barbara Altomonte, Mr. Michel Sailhan and Mr. Mohamed Amokrane Medjekane

Group exercise No. 5: F.A.Q. and Contact Center for citizens, Mrs. Barbara Altomonte, Mr. Michel Sailhan and Mr. Mohamed Amokrane Medjekane

Group exercise discussion, Mrs. Barbara Altomonte, Mr. Michel Sailhan and Mr. Mohamed Amokrane Medjekane

Conclusions, Mrs. Barbara Altomonte and Mr. Michel Sailhan

Visit to the Prince Hussein bin Abdullah II Academy for Civil Protection 

SESSION 2: AWARENESS RAISING

Wednesday, 7 July 2010

Morning session

Workshop session introduction and presentations,
Mr. AbdelQader AbuAwad, International Federation of Red Cross and Red Crescent Societies – IFRC, Amman, Jordan
Mr. Camillo Boano,  Development Planning Unit – Bartlett Faculty of Built Environment, UCL, London, UK
Mr. Mohamed Amokrane Medjekane

Disaster Risk Reduction: towards a culture of disaster prevention and resilience, Mr. Camillo Boano

Hyogo Framework for Action Priority 3 “Use knowledge, innovation and education to build a culture of safety and resilience at all levels”, Mr. Camillo Boano

Vulnerability and Capacity Assessment for effective awareness raising, Mr. AbdelQader AbuAwad

Case study: the Italian model for awareness raising in Civil Protection, Mrs. Barbara Altomonte

Case study: The national awareness raising strategy in Algeria, Mr. Mohamed Amokrane Medjekane

Working group discussion: Ingredients for an effective awareness raising strategy

Afternoon session

Defining targets for an effective awareness raising strategy (who is who?), Mr. AbdelQader AbuAwad

Working group discussion: finding the target. The art of targeting

Case study: children, youth and games for Disaster Risk Reduction awareness, Mr. Nabil Salhani, Head of Training Department and Expert in Disaster Management and Telecommunications, Lebanese General Directorate of Civil Defense

Case study: awareness raising activities within the Palestinian Civil Defense, Col. Mohammed Al Beiruti, Assistant to General Director, Palestinian Civil Defense

Round-table discussion 

Thursday, 8 July 2010

Morning session

Tools and methodologies for public information and education on Disaster Risk Reduction, Mr. AbdelQader AbuAwad

Focus group: challenges, tools and methodologies for public information and education on Disaster Risk Reduction  

Group exercise No. 1: planning an awareness raising campaign

Afternoon session

Monitoring and evaluating an awareness raising campaign (indicators), Mr. AbdelQader AbuAwad

Group exercise No. 2: evaluating an awareness raising campaign

Group reports         

Conclusions, Mr. AbdelQader AbuAwad, Mr. Camillo Boano, Mr. Mohamed Amokrane Medjekane