Almost 32 years after the devastating earthquake which destroyed the whole coast of Montenegro and under the emotion of the recent earthquake that hit Japan, an EU-funded awareness campaign on earthquakes under the slogan “Need to Know to be Ready to React” just started launching the project through a wide media campaign.
The first step was the organisation of a large press conference which targeted the whole population involving television, radio and newspapers with news, interviews, promotional articles on dailies and radio and TV spots (see spot below).
But the main aim of the awareness project is to educate 5,000 school children between 10 and 11 years of age to better be prepared and ready to react in case of a potential earthquake.
Zoran Begovic, Director General of the Montenegrin Sector for Emergency Management, during the press conference said “our goal is to create a system in which sensitized citizens are able to face challenges such as those coming from earthquakes. The best help in a disaster is the help citizens can provide initially for themselves if they are prepared and educated in advance. If we cannot prevent earthquakes we can better be prepared to mitigate their consequences”.
The 40,000 euro awareness project - which is part of the EU-funded Programme on Prevention, Preparedness and Response to Natural and Man-made Disasters (PPRD South), is targeting 5,000 school children in 62 primary schools in Montenegro who will learn how to protect themselves and their families by knowing how to master the necessary skills.